From the 17th of November until the end of December 2025, your nearest AUTOBACS store will be the stage for an exciting new collaboration. The nationwide automotive retailer is joining forces with Cygames' Uma Musume: Cinderella Grey for a large scale campaign that unites the thrill of motorsport with the charm and spirit of the beloved Uma Musume from the series.
◆The Collaboration in Motion
From 17 November, AUTOBACS stores nationwide will introduce a wide range of Uma Musume Cinderella Grey themed goods. Each item features new artwork of the central characters including Oguri Cap, Beko Light, Tamamo Cross, Sakura Chiyono O, Super Creek, Symboli Rudolf, Maruzensky and Mr. C.B. All are dressed in original AUTOBACS pit crew inspired uniforms.
◆A Treasure Trove of Limited Goods
Among the highlights are acrylic stands priced at 1,980 yen each, which showcase all eight characters. There are also trading can badges for 550 yen and acrylic key holders for 770 yen, each featuring charming portraits of the cast. Fans can also enjoy smaller acrylic mini stands with adorable chibi designs at 770 yen each.
For those who prefer more functional goods, the collaboration includes clear files at 660 yen for organising papers, durable stickers at 1,375 yen that can be used on cars or laptops, and hand towels at 1,320 yen that add a playful touch to daily life. There are also larger items such as the big towel at 5,500 yen and the sunshade at 4,950 yen and the foldable garbage bin at 2,981 yen.
◆The Second Wave of Releases
On 3 December, the second phase of the collaboration begins with even more exciting products. The new range features two acrylic panels priced at 3,080 yen each, showcasing detailed artwork from the anime and promotional illustrations used in the collaboration campaign.
A new volume of trading can badges at 550 yen and clear cards at 770 yen. Die cut stickers at 1,650 yen and another set of acrylic key holders at 770 yen.
Car lovers will enjoy the humorous durable stickers set at 1,375 yen, which reimagines common vehicle warning signs with Uma Musume themed messages such as “Child in Car” and “Drive Safely.” The line concludes with a new clear file at 660 yen displaying a bright illustration of Oguri Cap and her teammates.
◆Exclusive Online Store Collection
For those who cannot visit the stores in person, the AUTOBACS official online shop will also sell exclusive collaboration items starting from 17 November. The main attraction is the series of large wall tapestries, each priced at 8,800 yen, featuring all eight horse girls in their pit crew outfits. Each tapestry measures 700 by 1,600 millimetres, creating a striking visual for any fan’s room.
Other online exclusive goods include a desk mat for 3,850 yen that brings a sense of racing energy to any workspace, and a collaboration T shirt for 3,850 yen available in medium, large and extra large sizes.
From 15 December, the online shop will also stock all eight designs of the hand towels at 1,320 yen each, allowing collectors to complete their sets. The mix of practicality and artistry in these products makes them ideal for both everyday use and as memorabilia.
How to Buy the Uma Musume Cinderella Grey x AUTOBACS collab merchandising?
The Uma Musume Cinderella Grey × AUTOBACS collab might not be out just yet, but if you're itching to get your hands on some Uma Musume goodies and haven't the faintest idea how to shop on Doorzo, no worries, we've got you sorted!
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