This September, Pokémon Centre is once again preparing for a major launch tied to a new chapter in the wider Pokémon universe. On 6 September 2025, stores across Japan will begin selling a dedicated line of merchandise inspired by the Netflix animated series Pokémon Concierge, which resumes streaming with new episodes from 4 September.
◆Pokémon Concierge and its World
Pokémon Concierge first premiered in December 2023. Produced with a calm, almost therapeutic tone, the series is set on a southern island where a resort has been created specifically for Pokémon. Visitors include a wide variety of species, all arriving for rest and leisure, while human staff provide support.
The central figure of the story is Haru, a young woman who has just taken up a post as a concierge. The narrative follows her personal growth as she learns to care for the Pokémon guests and manage the challenges of her new role. The show has often been described as a healing work, with its measured pace and emphasis on gentle daily interactions.
After a successful debut, Netflix has confirmed additional episodes, with the second batch (episodes five to eight) scheduled for early September. This timing is no coincidence: The new merchandise is designed to coincide with the streaming release, allowing viewers to immediately connect with characters and props from the programme.
◆The Line-up:
Pokémon Centre’s new collection recreates objects and creatures featured in the series. The range is deliberately broad, catering both to collectors seeking display pieces and to casual fans who prefer practical items for everyday use. Below are the key highlights.
◆Moveable Psyduck Plush (4,950 yen)One of the most memorable Pokémon to appear in Pokémon Concierge is Psyduck. Known for its vacant expression and sudden headaches, Psyduck is portrayed with a softer, more endearing side in the series. The new plush is moveable, giving fans the ability to pose the character in different positions. This flexibility makes it a versatile companion for display or play.
◆Spheal & Togedemaru Paperweights (4,950 yen)Inspired by the smaller Pokémon who appear in resort scenes, these paperweights balance function with charm. Each features a sturdy base and sculpted likeness of the characters, intended for use on desks or bookshelves.
◆Slowpoke & Quagsire Wooden-style Storage Tray (4,950 yen)A practical piece designed for keys, coins, or accessories, this tray carries a design motif referencing the lazy, water-loving personalities of these Pokémon.
◆Sentret Wood Sculpture (4,400 yen)Among the most striking pieces, the sculpture replicates the Sentret carving seen in Haru’s room in the show. It evokes the sense of a keepsake, connecting directly with the narrative’s quieter, reflective moments.
◆Pidgey & Xatu Blanket (2,420 yen)A soft household item decorated with images of the two bird Pokémon, designed for light warmth or as a decorative throw.
◆Postcard Set of Six (880 yen)A staple for any anime-related line-up, these postcards feature stills and illustrations from Pokémon Concierge. They can be collected, displayed, or used for correspondence.
◆A4 Clear File Set of Two (605 yen)Stationery continues to be a significant segment for Pokémon Centre releases. These files allow fans to carry documents while showing their support for the franchise.
◆Patterned Glass (2,640 yen)This piece takes design inspiration from the show’s resort setting, giving everyday drinkware a themed appearance.
◆Alolan Exeggutor Hawaiian Shirt (4,950 yen)Perhaps the most playful entry in the range, this shirt features a tropical design centred around Alolan Exeggutor. Its long neck and palm-like form lend themselves naturally to island-themed apparel.
◆Patterned Tote Bag (2,750 yen)Rounding out the line is a fabric tote decorated with motifs linked to the show. Its neutral design ensures it can be used beyond fan settings.
