Sylvanian Families fans have something special to look forward to this summer. On Saturday 23 August 2025, EPOCH Co., Ltd. will launch the latest edition of its Kira Kira Kuji (lottery) series, themed Happy Sweets. Tickets will go on sale from 10 a.m. in selected FamilyMart stores across Japan, and from 30 August at Sylvanian Families-related facilities nationwide.
The Kira Kira Kuji (lottery) has been a favourite for many, bringing together the fun of Sylvanian characters and the excitement of a lucky draw. This year’s theme is all about sweet treats such as doughnuts, crepes, cakes and parfaits, with the characters dressed in adorable dessert-inspired outfits.
For ¥820 per ticket, participants have the chance to win one of seven prize categories. Each batch contains 70 tickets, with a special Last Chance prize reserved for the final draw.
What’s Inside the Happy Sweets Collection
The prize line-up includes a mix of playsets and lovely collectables.
◆Prize A: Delicious Doughnut Wagon ~ Happy Sweets Ver.
A brightly coloured wagon designed around a doughnut theme, paired with a baby deer in matching attire. The wagon can be linked to other vehicles in the set, making it the centrepiece prize.
◆Prize B: Fruit Cake Pair Set (Chocolate Rabbit Girl & Baby)
A mother-and-baby duo in costumes styled after fruit cake, bringing a touch of family charm.
◆Prize C: Chocolate Cake Pair Set (Husky Boy & Baby)
A Husky boy and baby dressed in banana chocolate cake outfits, adding variety to the collection.
◆Prize D: Baby Parfait Trio
Three tiny babies styled as fruit parfaits, some tucked into dessert-inspired bedding. This set captures the light-hearted fun of the lottery.
◆Prize E: Baby Sweets Car ~ Doughnut Wagon & Ice Cream Wagon (4 variations)
Baby-sized vehicles themed around sweet wagons, designed to link together for extended play.
◆Prize F: Baby Sweets Car ~ Roll Cake (6 variations)
More mini vehicles, this time shaped like roll cakes, creating another layer of collectability.
◆Prize G: Baby Collection ~ Happy Sweets Series (8 variations)
A blind-box prize, where you only discover which sweet-themed baby you have drawn after opening. For many collectors this is the most exciting part.
◆Last Chance Prize: Crepe Baby Trio Keychain Set
An exclusive prize for the final ticket holder, featuring three babies in crepe-style bedding presented as keychains.
Sylvanian Families has been part of childhoods worldwide since 1985. At its heart is the image of woodland animal characters living in a peaceful, nature-filled community. The toys, which include houses, furniture, shops and vehicles, are carefully designed with small details that encourage imaginative play.
The Kira Kira Kuji is an important part of how Sylvanian Families stays fresh. While the core product lines remain consistent, the lottery introduces limited-edition designs and themes that encourage fans to keep engaging with the brand.
The format also reaches across different audiences. For children, each ticket is an exciting opportunity to discover a new toy. For adult collectors, the lottery offers a chance to secure rare figures that may never return.
How to Join the Lottery
Product: Sylvanian Families Kira Kira Kuji (lottery) ~ Happy Sweets ~
Launch Date: 23 August 2025 (FamilyMart stores, from 10 a.m.)
Price: ¥820 per ticket (tax included)
Tickets per batch: 70, plus one Last Chance Prize
Availability: Selected FamilyMart outlets from 23 August. Sylvanian Families-related facilities nationwide from 30 August.
Special site: Sylvanian Families Sparkling Lottery ~ Summer 2025
As with all Sparkling Lottery campaigns, stock is limited and once tickets are sold out the event ends.
