번역マーケティングの新しい基本 顧客とつながる時代の4P×エンゲージメント
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번역
一読しただけの美品です。
「マーケティングの新しい基本 顧客とつながる時代の4P×エンゲージメント」
奥谷 孝司 / 岩井 琢磨
定価: ￥ 1800
日本マーケティング学会が主催する
「日本マーケティング本 大賞2022」で 準大賞
＜著者情報＞
奥谷 孝司
•株式会社顧客時間 共同CEO。 
•前職では、例えば MUJI（良品計画）の Web事業部長として、「MUJI passport」といったデジタル／会員プログラムをプロデュースした実績があります。
•専門分野として、マーケティング、チャネル変革、顧客接点設計、DX・OMO（Online-Merge-Offline）領域などを扱っています。 
岩井 琢磨
•株式会社顧客時間 共同CEO。 
•博報堂DYグループで製造業・流通サービス業向けの横断型プロジェクトを多数手掛けてきた経歴を持ち、チャネル変革や事業変革を支援してきた実務家です。
#奥谷孝司 #奥谷_孝司 #岩井琢磨 #岩井_琢磨 #本 #社会／経営
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