번역カイタイ新書 何度も「買いたい」仕組みのつくり方
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번역「カイタイ新書 何度も「買いたい」仕組みのつくり方」
博報堂ヒット習慣メーカーズ / 中川 悠
定価: ￥ 1800
#スピース自己啓発
他にも多数出品中です！
バラ売り、値下げ共に不可
いま、マーケティングは時代の転換期を迎えています。その意味合いも単発的に売れる「仕掛け」から、持続的に売れ続ける「仕組み」へとシフトしつつあります。本書は、博報堂のヒット習慣メーカーズが、一度だけ「買いたい」仕掛けではなく、何度も「買いたい」仕組みのつくり方をわかりやすく解説した新時代のマーケティング論です。どんな停滞期でも、どんな古いブランドでも、「習慣化」という魔法で売れ続ける商品になります！
#博報堂ヒット習慣メーカーズ #中川悠 #中川_悠 #本 #社会／経済・金融 #営業 #販売
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