번역脱広告・超PR : 広告を信じなくなった消費者を動かす「連鎖型」IMC
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「脱広告・超PR : 広告を信じなくなった消費者を動かす「連鎖型」IMC」
山田 優
定価: ￥ 1600
#山田優 #山田_優 #本 #社会／経営
広告が効かなくなった時代における新たなPR戦略を解説したビジネス書。
- タイトル: 脱広告超PR
- 著者: みんねん田氏
- ISBN: 9784748008690
- 価格: 1600円
- 内容: 広告が効かなくなった上にある新たな課題
- 章立て: Chapter 0: 51年目の新しい提案
Chapter 1: 広告が効かなくなった上にある新たな課題
Chapter 2: 8PRのための3つの戦略ステップ
Chapter 3: 消費者を動かす4つの戦略ステップ
Chapter 4: 企業と消費者の関係を変えるIMCの実践
Chapter 5: ステップ5
Chapter 6: ステップ6
Chapter 7: ステップ7
- デザイン: オレンジ色の表紙にシンプルなイラスト
ご覧いただきありがとうございます。
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