Every year, Starbucks Japan brings out seasonal goods that feel imaginative, warm, and full of charm. For autumn 2025, the coffee chain has revealed a brand-new collection called “The Journey of Rabbits Carrying the Crescent Moon”. This range will be released in shops across Japan from 3 September 2025, with early online sales beginning on 1 September at 8pm.
◆New Collection
The inspiration for this collection comes from the idea of rabbits carrying the crescent moon through the sky. In Japanese folklore, rabbits are closely linked with the moon, especially during Tsukimi, when families admire the full moon together.
Starbucks has taken this gentle and poetic image and turned it into a range of tumblers, mugs, and bottles designed with colours that remind us of moonlight and starlit skies.
◆Cold Cup Tumbler with a Rabbit Figurine
One of the highlights of the collection is a cold cup tumbler decorated with rabbits carrying the crescent moon. The body of the cup is a deep navy blue, like a clear night sky, with prints of cheerful rabbits in motion.
What makes this tumbler stand out is the lid. Inside it sits a small three-dimensional rabbit figurine, which gives the design a special and almost collectible quality. It also comes with a blue straw, making it fun for children while still stylish for adults. The design captures the spirit of autumn nights in a way that is both practical and whimsical.
◆Moon Beige Stainless Tumbler and Mug
Another key piece is the Moon Beige stainless steel tumbler. This design is timed to match the season of the harvest moon. The soft beige colour recalls the glow of moonlight, and the images of rabbits add an extra touch of warmth.
The tumbler is not just beautiful to look at but also very practical. It has a double-wall stainless steel build that keeps drinks warm or cool for long periods of time. With a capacity of 473 millilitres, it is exactly the size of a Starbucks grande.
For those who prefer something for home use, there is also a matching ceramic mug in the same Moon Beige design. Together, they form a pair that is as collectible as it is useful.
◆Tumblers with a Moonlight Glow
The collection also includes a cold cup tumbler with a moonlight gradation design. The colour shifts gently from moon beige at the bottom to a lighter glowing tone at the top, mimicking the way moonlight spreads across the sky. This subtle sparkle gives the cup a festive but still elegant feel.
Another design shows rabbits rowing boats under the moon. It even comes with small rabbit accessories, turning the cup into a little story in itself. These playful details make the range stand out among previous Starbucks autumn releases.
◆A Collaboration with Stanley
Starbucks has also worked again with Stanley, the American brand known for durable flasks and bottles. The result is a Moon Beige stainless steel tumbler that brings together Stanley’s strength and practicality with Starbucks’ seasonal design.
◆When and Where to Buy
The Autumn 2025 “Rabbits Carrying the Crescent Moon” collection will go on sale in Starbucks stores across Japan from 3 September 2025. For those who prefer shopping online, the early release will begin on 1 September 2025 at 8pm through the official Starbucks Japan website.
◆Here are a few of the items:
Autumn Festival 2025 Stainless Steel Tumbler in Moon Beige (473ml): 5,200 yen
Cold Cup Tumbler with Rabbit Figurine: price to be confirmed
Moon Beige Ceramic Mug: price to be confirmed
Moonlight Gradation Cold Cup Tumbler: price to be confirmed
Stanley Collaboration Stainless Steel Tumbler in Moon Beige: price to be confirmed
As with many Starbucks seasonal goods, the items are expected to sell out quickly, especially the more unique designs. Collectors often queue or log in as soon as the launch begins to make sure they secure their favourites.
