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コトラ－が教えてくれたこと

エンタメ/ホビー本ビジネス/経済

Price

¥ 480

Item Condition

No apparent damage/stain

Japan Domestic Shipping

Free

Seller

市川書房

Rating

208

0

0

Sale

12.01-12.03, Mercari Sports & Outdoors Section 5% ! 12.01-12.03, Mercari 3% OFF + ¥2,000 OFF! 12.1-12.31, One "0 Proxy Fee" coupon weekly! 12.01-12.04，Mandarake + Bookoff Limited 3% OFF！ 12.01-12.04, Lashinbang + Surugaya Limited 3%+ ¥400 OFF!

2011年初版第2刷、帯なし、きれいな本です。（ただし、裁断面の小口にほんの少し微汚れあり）（2025年11月28日現在）「コトラーが教えてくれたこと : 女子大生バンドが実践したマーケティング」福吉潤定価: ￥ 1400 コトラーをして「この本に書かれたマーケティングコンセプトは現代社会を覆い尽くす閉塞感を打ち破る一助になるだろう」と言わしめたのは、本書で実践されるマーケティングが「世界をほんの少しでも幸せにする」ために使われているから。「儲け主義の象徴」といった誤解をされがちなマーケティング理論は、公的機関や非営利団体にもきわめて有効で、過去に実績を残した事例も豊富にあり、コトラー氏の最新刊『マーケティング3.0』（朝日新聞出版）においても病気、貧困、環境破壊などグローバルな問題を解決するための実践例も取り上げられている。「コトラ－が教えてくれたこと」西内啓 #西内啓 #エンタメ/ホビー #本 #ビジネス/経済 #BOOK

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