Lacoste Watches, officially imported and distributed in Japan by Eiko Watch Co., Ltd., is proud to announce the launch of its latest women’s timepiece – LC33 for HER. Set to hit the market in April 2025, this striking new model blends sport and sophistication, marrying the brand’s signature French style with modern functionality. With its unique dual analogue and digital movement, the LC33 for HER is designed for women who live boldly, stay active, and appreciate the power of great design.
The name “LC33” pays tribute to the year 1933, when legendary French tennis player René Lacoste founded the iconic Lacoste brand. Nicknamed “The Crocodile” for his tenacious playing style, Lacoste’s legacy of fearless elegance continues to inspire the brand’s creative direction today. The concept behind LC33 for HER – Unleash your inner crocodile – is all about embracing that same energy: confident, dynamic, and unapologetically individual.
At its core, the LC33 for HER is a stylish yet functional accessory for everyday life. It features a dual movement system that combines the classic charm of analogue timekeeping with the practicality of a digital display. It’s not just about telling the time – this watch includes world time, stopwatch, countdown timer, alarm, and full calendar features. All of this is displayed across two small digital screens, which are lit with a lightweight and eco-conscious EL (electroluminescent) backlight for easy visibility day or night.
Despite its impressive functionality, the watch is sleek and wearable, with a 40mm case – compact for a digital model, and perfect for a feminine wrist. The case is made from durable TR90 plastic, treated with an anti-shatter coating, making it tough enough for day-to-day adventures while still looking polished and stylish. The design includes bold, architectural pushers and an integrated silicone strap, which ensures a comfortable fit and modern silhouette.
Style-wise, the LC33 for HER leans into Lacoste’s sports-fashion heritage while maintaining a contemporary, urban edge. It’s available in a carefully selected range of colours to suit every personality and outfit – blush pink, powder blue, soft green, classic black, and fresh white. Each watch features a satin-finish sunray dial with IP coating that reflects light beautifully, giving it a refined, high-quality feel. At the 12 o’clock position on the dial, you’ll find Lacoste’s signature crocodile in metal, while embossed Lacoste logos appear on the strap, buckle, and at the 6 o’clock mark on the case.
One standout design feature is the use of petit piqué – the textured knit pattern synonymous with Lacoste’s famous polo shirts – which is subtly embossed along the sides of the case and strap. This thoughtful detail ties the watch back to its fashion roots and adds a tactile, premium finish to the overall look.
Functionality goes hand-in-hand with style in the LC33 for HER. In addition to the time and date, the digital displays also show seconds, day, month, and week – all easily adjustable via the side pushers. The alarm and chronograph features make it ideal for women who want more out of their accessories than just a pretty face. Whether you’re timing a workout, setting reminders, or keeping track of global time zones, the LC33 for HER does it all – and looks fantastic doing it.
The watch will be available from April 2025 at selected Lacoste boutiques, the official Lacoste Japan online store (LACOSTE.JP), and authorised watch retailers nationwide. It will retail for ¥16,500 (including tax), offering fantastic value for a watch that brings together fashion, functionality, and the fearless spirit of Lacoste.
