BABY THE STARS SHINE BRIGHT
Style: sweet
Price range: around 2.5k~50k JPY
BABY THE STARS SHINE BRIGHT is one of Japan's most famous Lolita brands, since the film "Kamikaze Girls" hit, Lolita fashion started to know my general audience and BABY the brand became famous. They are leading the Lolita fashion in Japan, and also have many physical stores in Japan. Most of their styles are cute and full of detail. The price is pretty expensive.
AngelicPretty
Style: Princess-like style
Price range: around 2k~30k JPY
AngelicPretty is a sweet Lolita brand. The dresses are like those worn by fairytale princesses. Dresses decorated with ribbons and all different kinds of laces are their signature style. AngelicPretty has many collections of dresses that are very popular.
JaneMarple
Style: light Lolita
Price range: around 4k~50k JPY
JM, short for JaneMarple, is a Lolita brand that is not well-known compared to other popular brands.
Their overall style is very simple, so their clothing is very suitable for daily wear. With a smaller hemline, you can still get the girly style from Lolita. Unlike some Lolita dresses covered with ribbons, JM is not too formal as well.
Emily Temple Cute
Style: light Lolita
Price range: around 3k~40k JPY
This brand might not fully fit into the Lolita style. But cute dresses are still beloved by many Lolita fashion lovers. You can wear their dress in daily life without any inconvenience. Their dresses’ patterns are very cute too.
Pinkhouse
Style: nature lolita
Price range: around 5k to 120k JPY
From the original intention of creating the brand, PinkHouse is independent of the Lolita style. However many Lolita fashion lovers enjoy their dresses, thus giving us an impression of Lolita style. Pinkhouse developed its style of nature lolita. Their dresses are usually using flower patterns and longer skirts.
Metamorphose
Style: elegant, sweet
Price range: around 2k~40k JPY
Meta, short for metamorphose, In the beginning, Meta mainly focuses on making dresses with existing patterns. Later on, they started to develop a pattern by themselves. They are famous for their Japanese-style series. The price of Meta is a little high.
Royal Princess Alice
Style: classical
Price range: around 4k~30k JPY
RPA(Royal Princess Alice) has a Lolita style highly inspired by the rococo era. They have many varieties of Lolita dresses which you can choose from. Japanese voice actress Yu Kimura modeled for them many times.
Mary Magdalene
Style: classical, elegant
Price range: around 10k~60k JPY
Mary Magdalene is a very expensive Japanese Lolita brand. Their dresses usually have a classical rococo style, showing a beautiful waistline. The main color choices are usually black, white, dark magenta, and darker colors.
Victorian maiden
Style: classical
Price range: around 2k~30k JPY
Victorian Maiden is a very classy Japanese Lolita brand. The brand's design is like what princesses in the medieval period wore. Their design concept is from the Victorian style. If you enjoy classical outfits, don’t miss this.
Innocent World
Style: mature, elegant
Price range: around 3k~35k JPY
This is another classical Lolita brand. Innocent World is very similar to Victorian Maiden in their styles, but Innocent World would be more detailed in comparison, with more lace edges and ribbons. If you enjoy a more mature clothing style, go check it out. Famous Japanese singer Maon Kurosaki also expresses her love for brands like Innocent World, Victoria Maiden, and other similar brands.
Juliette et Justine
Style: vintage oil painting style
Price range: around 4k~70k JPY
JEJ, short for Juliette et Justine, has a classical and generous design. A Lolita brand full of "adult sense" overall. Their dresses are often made of chiffon and have a pattern like oil paint. They have a very classical and hazy sense of beauty in their dresses.
OZZON
Style: Gothic
Price range: around 3k~30k JPY
In OZZON, pure goth and lolita are perfectly blended. They are famous for their excellent shape. Their dresses are every gothic lolita’s favorite—a combination of steampunk and goth.
Moi-meme-Moitie
Style: Gothic
Price range: around 2k~60k JPY
The style mostly leans towards the dark as well as everyday type, full of various elements of the cross. Dark and gothic patterns can give people from different countries and nationalities a very distinct impression and visual impact. The founder of the brand, MANA, has also collaborated with Hanayo Fushima before.
