The histories and fortunes of Xerox and Hewlett Packard often overlap and today are probably more interlinked than ever. Both companies had exceptional founders, leaders, and cultures that serve as benchmarks for business students. Both companies have experienced highs as well as intense lows only to bounce back. Xerox passed through a 'perfect storm' when it almost went to the wall; HP has seen Board level disagreements and the dismissal of charismatic leaders. The companies have made strategic acquisitions as well as painful demergers. These American corporate icons frequently appear in academic case studies as well as the business press. This book explores the legends of the companies' foundation. It explores the key events, both the highs and the lows, that have characterized the story of these major brands. The role and performance of key figures such as Joe Wilson, Anne Mulcahy and Ursula Burns at Xerox, as well as Dave and Bill at HP alongside Lew Platt, Meg Whitman, and Michael Dunn are described. Xerox's Parc and HPs leading-edge innovation form a background to the companies' successes as well as missed opportunities. And at the time of writing the two companies are in discussions on merging. Whatever happens next, it will only add to the intriguing and revealing story of these two giants of American businesses.