「コムドットは、売れるべくして売れた」
リーダーとして、社長として時代の先頭を突き進むコムドットやまとが積み重ねてきた泥くさい試行錯誤と緻密な分析、そして徹底的に練り込まれた戦略の全てを初めて明かす。
1章 コムドットが売れた17の理由
ルーツは地元にあり/ノリの正義/怒りから生み出された旗/70点クオリティの正義/戦略的ナンパ/顧客のターゲティング/価値の創造/今会えるYouTuber/TikTok 戦略/オセロ戦略 -悪名を売る-/オセロ戦略 -印象逆転-/会社の設立/道をあけろ/新世代同盟/部活動精神/毎日打席に立つ/コムドット劇場
2章 令和の「YouTube 論争」
芸能人vs YouTuber/YouTube とTikTok の違い/難攻不落のZ世代/炎上論/「好きなことで、生きていく」は幻想/ペルソナを使い分けろ/コンテンツの自己分析/圧倒的視聴者主義/小銭を稼ぐな/YouTuber の「オワコン化」現象/差別化を武器に変えろ/新時代のYouTuber/気持ち会議/日本はダサすぎる
3章 鈴木大飛のリーダー論
なぜあなたがリーダーなのか/リーダーの心得/抱け、導け/完璧主義という名の罠/理解者であれ/「みんな違ってみんないい」は甘え/新時代のリーダー/絶対的メンター/独裁のススメ/新入社員の条件/社長が唯一叱る時/旗を掲げろ
4章 鈴木大飛のセルフブランディング論
なぜ今、セルフブランディングが必要か/セルフブランディングの方法1/セルフブランディングの方法2/承認欲求との共存/環境を選べ/コミュニティを複数持て/個性の発掘/「尖り」の正体/羅針盤を離すな
- タイトル: アイドル 2.0
- 著者: コムドットやまと
- 出版社:講談社
- ISBN: 978-4-05-292011-8
- 価格: 1500円
ご覧いただきありがとうございます。
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