From 14 April 2025, Vivienne Westwood is finally launching its first-ever colour contact lenses in Japan. Making their debut across select stores in the PPIH Group (including the ever-popular Don Quijote), this marks the brand’s first retail rollout of coloured lenses within Japan. And it’s causing quite the stir online.
Ever since their limited launch in Seoul back in 2023, these lenses have sparked a frenzy among trend-conscious beauty lovers across Asia. In fact, their popularity was so intense that fans from Japan would travel to South Korea just to get their hands on them. But now, the wait is over. Vivienne Westwood’s daring yet sophisticated coloured lenses are officially landing on Japanese soil, and they’re bringing a whole new energy to the world of fashion eyewear.
High-Impact Fashion Meets Everyday Wear
Vivienne Westwood has never shied away from shaking things up, and their contact lens line is no different. Staying true to the brand’s signature flair for bold, edgy aesthetics, these lenses feature a range of unique colours and finishes that combine high-impact visuals with wearable beauty.
Whether you’re going for a soft, natural glow or a statement-making pop of colour, there’s something here for every mood and every outfit. The lenses make use of water-light technology for a luminous, almost translucent finish that’s both vivid and comfortable to wear. Think natural chic one day and bold avant-garde the next—these contacts let you shift your look with ease.
No surprise, then, that they’ve already earned celebrity fans in South Korea, where the buzz has been building for months. And now with Japan getting its own exclusive models—developed specifically for the domestic market—demand is only expected to grow.
A Japan-Only Exclusive, Only at Don Quijote
What makes this launch even more exciting is its exclusivity. In Japan, these lenses will be available only at PPIH Group retailers—including the legendary Don Quijote, known for leading fast trends and stocking cult beauty products before anyone else.
Among the standout products is the Cetina Grande Orb lens, a Don Quijote-exclusive featuring a twinkling orb pattern atop a luminous olive base. It’s stylish, unique, and completely unavailable in Korea—making it a must-have for collectors and fashion lovers alike.
The colour contact lenses are launching are four colour variations under the Roun Grande series:
The colour contact lenses are launching are four colour variations under the Roun Grande series:
Ash: a translucent silver-grey that adds an effortlessly cool edge.
Beige: a soft cream beige for a delicate, natural look.
Cobalt: a vivid, crystal-clear blue for eye-popping impact.
Pink: a playful mix of pink and brown for a sweeter, softer charm.
All lenses are available in a range of prescriptions from ±0.00 to -6.00 (with detailed step increments), so whether you wear corrective lenses or not, you can enjoy the fashion-forward appeal.
New In-Store Experience: Try Before You Buy
To make things even more convenient for customers, Don Quijote stores will also be introducing a first-of-its-kind experience in Japan. Shoppers can use special “eye cards” to preview how each lens looks when worn—just hold the sample behind your eye and see the effect instantly. Combined with high-LED colour testing mirrors installed in-store, the shopping experience feels interactive, intuitive, and fun.
Each box contains two lenses with a 1-month wear period. The technical specs include a base curve of 8.6mm, a diameter of 14.5mm, a coloured diameter of 14.0mm, and a water content of 38.5%. All products are fully approved for use in Japan (approval number: 22900BZX00292000), and carry the product name “Hygienic.”
With this new launch, Vivienne Westwood isn’t just entering the beauty space—it’s redefining it. These colour contacts are a reflection of everything the brand stands for: originality, boldness, and a refusal to conform. Whether you’re stepping out for a casual brunch or dressing up for a night on the town, these lenses give your look that extra spark of individuality.
So, if you’ve ever dreamt of having statement eyes that match your statement wardrobe, now’s your chance. Head to your local Don Quijote from 14 April and experience Vivienne Westwood’s vision for yourself—literally.
New Product Overview
Launch Date: 14 April 2025
Monthly Lens Pack: 1 box contains 2 lenses
Available Designs:
Roun Grande Ash
Roun Grande Beige
Roun Grande Cobalt
Roun Grande Pink
Cetina Grande Orb (Don Quijote exclusive)
Prescription Range: ±0.00, -0.50, -1.00 to -5.00 (0.25 steps), -5.50 to -6.00 (0.50 steps)
Lens Specs: BC 8.6mm / DIA 14.5mm / Colour DIA 14.0mm / Water Content 38.5%
