Get the SuperGroupies' New Oficial SEGA Watch Collection from Japan - How to Buy it

Sega's hardware history is getting a second life on the wrist. SuperGroupies, the Japanese brand known for turning beloved franchises into wearable tributes, has just unveiled an official watch collection built around three of Sega's most iconic consoles: the Mega Drive, the Sega Saturn and the Dreamcast.

Instead of shrinking a console shell into a watch case, each model borrows real design language from its source hardware, cartridge slots, power buttons, controller layouts, disc lids, and hides it inside something you could actually wear to the office. It's the same collector instinct that drives people to track down Japan-only games and peripherals years after they've stopped being made, just on your wrist instead of on a shelf.

Here's a closer look at all three models, what makes each one worth owning, and how to import the full set directly from Japan without paying the markup that usually comes with buying through an overseas store.

Rather Than Reproducing the Consoles, These Watches Reference Them

Sega has been one of gaming's most influential companies for decades, with the Mega Drive, Sega Saturn and Dreamcast introducing countless players to franchises like Sonic the Hedgehog, Virtua Fighter, Shenmue and Crazy Taxi. Rather than reproducing the consoles outright, each watch uses carefully integrated details that reward those familiar with Sega's hardware history, creating understated collector pieces that still carry the identity of the original systems.

The Collection: Three Consoles, Three Watches

1. Mega Drive Model

• Design highlights: Recreates the console's cartridge slot, reset button, iconic "16-BIT" branding, power indicator styling, the classic Mega Drive logo and controller-inspired details on the lower half of the dial. The case back is engraved with the original Mega Drive hardware logo.
• Why it's worth owning: The Mega Drive helped define the entire 16-bit era, and this is the rare tribute piece that reads as a normal watch until someone who grew up with the console clocks the reset button and cartridge-slot detailing.
• Price: ¥27,500 (Japan) / $319.99 (US store)

2. Sega Saturn Model

• Design highlights: Draws on the console's recognizable logo, reset button, power button positioned at the nine o'clock mark, open button and several controller-inspired elements worked into the dial. The presentation box echoes the gold packaging of the original hardware.
• Why it's worth owning: The Saturn built one of Sega's most passionate followings on the back of its arcade-quality library, and this is the model most likely to spark a conversation with anyone who owned one.

• Price: ¥27,500 (Japan) / $319.99 (US store)

3. Dreamcast Model

• Design highlights: Captures the clean white design of Sega's final home console with references to its disc lid, power and open buttons, plus the four-color controller button motifs (Y, B, A, X) on the lower dial. The swirl logo sits at 12 o'clock exactly where you'd expect it.
• Why it's worth owning: The Dreamcast is remembered as one of gaming's most innovative systems despite its short lifespan, and this is the most immediately recognizable of the three watches to anyone who owned the console.
• Price: ¥27,500 (Japan) / $319.99 (US store)

(Each model is presented in packaging inspired by the original retail box of its respective console, making the collection just as appealing for display as it is for everyday wear.)

Price Guide: Japan Price vs. Import Markup

Each watch is priced at ¥27,500 (roughly $175 USD / £131 GBP) directly through the SuperGroupies online store, Animate Online Shop and Gamers Online Shop within Japan. A few things worth knowing before you order:

1. The international store price runs close to double. The official SuperGroupies US store lists each watch at $319.99, nearly double the direct Japan price once currency conversion is accounted for.

2. Pre-orders are time-limited. Pre-orders remain open only until August 31, 2026, with the collection scheduled to begin shipping in early February 2027. Ordering direct from Japan means securing your unit in the same allocation window as domestic buyers.

3. All three retailers are Japan-only checkout. SuperGroupies, Animate Online Shop and Gamers Online Shop don't ship internationally on their own, so a proxy address in Japan is required to buy at the domestic price.

4. Buying all three together is worth planning ahead for, since consolidating the Mega Drive, Saturn and Dreamcast models into a single international shipment cuts down on repeated shipping fees.

This collection show off how much personality Sega packed into its hardware, generation after generation, from the Mega Drive's cartridge-era swagger to the Dreamcast's swirl-logo send-off. If you want the full set, Mega Drive, Sega Saturn and Dreamcast, at close to the real ¥27,500 Japan price rather than the $319.99 international store price, buying directly from Japan through a proxy service like Doorzo, rather than paying the overseas markup after the fact, is the difference between the two.

Pre-orders close August 31, 2026. Prices and availability may change; check back for updates.