British lifestyle brand SKINNYDIP LONDON is returning to the Japanese market with its second official collaboration with Sanrio Characters, and it’s nothing short of sugar-sweet. Launching exclusively across PLAZA, MINiPLA, and the PLAZA Online Store from 30 April 2025, this latest collection draws inspiration from nostalgic candy shop aesthetics—reimagining Hello Kitty, My Melody, and Kuromi through a playful, confectionery-themed lens.
This new lineup is made possible through S2 Lab Co., Ltd., the authorised Japanese distributor of SKINNYDIP LONDON. S2 Lab continues to lead the charge in bridging iconic UK brands with Japanese fans. This collaboration marks the second time SKINNYDIP has partnered with Sanrio Co., Ltd., and the collection is available exclusively in Japan—with limited quantities available in stores and online.
The 2025 release coincides with two major milestones in the Sanrio universe: My Melody’s 50th anniversary and Kuromi’s 20th. Alongside the ever-beloved Hello Kitty, these three characters headline a collection of mobile accessories and lifestyle goods that merge British pop design with Japanese kawaii culture.
Themed around a candy store fantasy, the collection is a vibrant medley of pastel colours, glittering accents, and cheeky charm. Gummy bears, wrapped sweets, and bubble gum wrappers are just some of the motifs that define the collection’s look, which was specially curated by SKINNYDIP’s London-based design team for the Japanese market.
Each item is infused with SKINNYDIP’s signature spirit—bold, playful, and trend-forward. No two products are designed alike, with every piece capturing a different facet of sugary joy. Whether you're a Sanrio devotee or a mobile accessory enthusiast, this collaboration promises a uniquely delightful experience.
Collection Highlights – Sweetness Meets Functionality
The full product lineup includes seven key items, all priced inclusively with tax and crafted to elevate everyday use with a dose of character and creativity:
iPhone Cases – ¥3,960 Featuring sticker-style layouts layered with holograms and glitter, these cases are unmistakably SKINNYDIP. Inspired by colourful candy store signage, they deliver both impact and protection.
Wireless Earphone Cases – ¥2,970 Designed to mimic candy packaging, these multi-functional pouches include a handy carabiner, making them perfect for earphones or small valuables.
Beaded Phone Straps – ¥2,420 Reminiscent of candy necklaces and jelly beans, these straps double as bag charms. Each features vivid beads that inject instant cheer into your ensemble.
Phone Rings – ¥2,200 With die-cut shapes resembling individually wrapped sweets, these glitter-finished rings add sparkle to your tech essentials while improving grip.
ID Card Charms – ¥2,750These zip-up holders are ideal for coins, cards, or photos. Each piece can be used as a pass holder or a statement charm on your bag, with options to match your mascot accessories.
Pouches – ¥2,750Modelled after candy bar wrappers, these pouches are detailed right down to the “ingredients” and faux barcode on the back. Designed to amuse from every angle.
Each Sanrio character brings a distinct flavour to the collection:
Kuromi adds a “sweet and spicy” flair, with bold accents and playful rebellion;
My Melody embraces a dreamy, gentle tone, echoing her kind-hearted personality;
Hello Kitty showcases her classic, cheerful vibrance with a colourful, whimsical spin.
These character-specific nuances ensure that fans can connect with their favourites in a deeply personal way. Whether it’s the mischievous charm of Kuromi or My Melody’s soft, feminine elegance, there’s something for every collector.
Limited to Japan – Designed in London
What sets this collaboration apart is its dual identity—British-designed, Japan-exclusive. The SKINNYDIP design team in London developed each item with the Japanese consumer in mind, blending global style trends with local tastes.
While SKINNYDIP is known globally for its irreverent takes on mobile fashion and lifestyle goods, this Sanrio collaboration leans heavily into the brand’s whimsical roots. At once nostalgic and fashion-forward, the collection speaks to a new generation of shoppers who crave individuality, collectability, and emotional connection in their accessories.
About SKINNYDIP LONDON
Founded in 2011 in London, SKINNYDIP LONDON has become a go-to brand for Gen Z and millennial fashion fans across the globe. From phone cases and tote bags to cosmetics and homeware, SKINNYDIP’s collections are consistently celebrated for their humour, creativity, and trend-conscious designs.
Best known for its mobile accessories, the brand has collaborated with major global names across fashion, pop culture, and entertainment. This Sanrio partnership continues that legacy, offering high-impact products with both design credibility and mass appeal.
© 2025 SANRIO CO., LTD. APPROVAL NO. L657399
