In a captivating move that merges tradition with innovation, Louis Vuitton has unveiled its latest olfactory masterpiece — eLVes Eau de Parfum. This new fragrance is crafted under the guidance of Master Perfumer Jacques Cavallier-Belletrud. Embodying elegance, resilience, and empowerment, eLVes is designed for women who forge their own path, elevate those around them, and exude timeless grace and strength.
At its heart, eLVes is a contemporary floral scent, rich in complexity and seductive depth. The fragrance opens with an arresting bouquet built around Centifolia rose — a variety renowned for its opulence and vibrancy — extracted using cutting-edge CO₂ extraction technology. This technique preserves the natural brilliance of the rose, offering an authentic and vivid floral note that feels both fresh and luxurious.
To complement this floral heart, the perfumer has layered in the delicacy of lily of the valley, adding a radiant, airy quality that balances the richness of the rose. The blend continues to unfold into a soft and irresistible fruity accord, subtly sweet without overwhelming the senses, evoking a sense of allure that lingers delicately on the skin.
True to the Maison’s legacy, eLVes is presented in an elegantly minimalist bottle, honouring the timeless aesthetic codes of Louis Vuitton. Available in both 100ml (¥48,400) and 200ml (¥66,000) formats, the bottle is sleek, sturdy, and perfectly suited to the modern dresser.
For those who are frequently on the move, the Travel Spray Set — containing four 7.5ml vials — offers a portable yet luxurious alternative at ¥48,400. Refills for the travel spray are also available at ¥19,800.
For the collector or the gift-giver, Louis Vuitton has released a Miniature Eau de Parfum Set priced at ¥52,800 — a curated selection for those who appreciate variety and craftsmanship in equal measure.
And for a touch of haute couture indulgence, the Travel Case (100ml) in “LV Vibe” is a testament to the brand’s fashion-forward approach. Crafted in supple black lambskin and adorned with the iconic monogram canvas, this compact case is the ultimate accessory for perfume lovers on the go. Priced at ¥112,200, it combines protective functionality with signature Louis Vuitton elegance.
What truly sets eLVes apart in the realm of luxury perfumery is its universality. This is a scent that refuses to be boxed into fleeting trends or narrow identities. Whether worn during a high-powered boardroom meeting, a romantic evening soirée, or a quiet morning of introspection, eLVes adapts — not only to skin chemistry but to the moment and the mood.
It’s a rare kind of fragrance that feels equally appropriate on a spring afternoon as it does during a wintry dusk. Its floral core evokes nature's beauty, while its woody undertones speak to confidence and groundedness. Every spray is a quiet affirmation: of beauty, of presence, of self.
Product Summary
eLVes Louis Vuitton Eau de Parfum 100ml – ¥48,400 200ml – ¥66,000
Travel Spray Set (4 x 7.5ml) – ¥48,400
Travel Spray Refills (4 x 7.5ml) – ¥19,800
Miniature Eau de Parfum Set – ¥52,800
Travel Case (LV Vibe, 100ml) – ¥112,200 Material: Black lamb leather, Monogram canvas Size: W 7.5cm x H 13.5cm x D 7.5cm
All prices include tax.
Photo Credit: Louis Vuitton
