Tokyo-based Fairytail Co., Ltd. has announced the launch of a brand-new fragrance line inspired by the hit anime series Overlord. The announcement, made on 9 May 2025, marks yet another ambitious move by the company, known for its creative approach to scent branding and character merchandising.
Available via Fairytail’s official online shop “DREAMING PRINCESS,” as well as through Amazon Japan, Rakuten, and the company’s own “Fragrance Fantasy” platform.
The Overlord franchise—originally a bestselling light novel series with over 14 million copies sold—has steadily grown into one of Japan’s most recognisable dark fantasy properties. With the 2024 cinematic release of Overlord: The Sacred Kingdom Arc, interest in the IP has surged once more, offering fertile ground for premium merchandising. Fairytail's six-piece fragrance collection seizes upon this momentum, inviting fans to engage with their favourite characters not just visually, but olfactorily.
An Immersive Olfactory Experience for Every Character
Each Eau de Parfum in the range is carefully designed to reflect the essence and personality of key characters from the series. From top to base notes, the compositions align with the narrative arcs and emotional depths of the characters they represent.
Ainz Ooal Gown Eau de Parfum
The collection opens with a scent that encapsulates the overwhelming presence of the protagonist himself, Ainz Ooal Gown. Blending the floral sharpness of bergamot with bittersweet grapefruit, the top notes create a striking duality—evoking the inner conflict of a man masking his true self beneath the role of an unwavering leader. The mid-notes develop into a smoky, authoritative blend of patchouli and clary sage, suggestive of Ainz’s fearsome dominion over all. The final dry-down offers warmth and restraint through mineral amber and sandalwood, an homage to his inner gentleness and preference for peace. This fragrance is described by Fairytail as a “Majestic Woody Note”.
Albedo Eau de Parfum
Next is Albedo’s scent—fittingly opulent, complex, and seductive. The opening is tart yet playful, driven by cherry and pink pepper, echoing her elegance and high status. Middle notes of ylang-ylang and vanilla add a soft floral character, symbolising her diverse talents and maternal-like poise. Finally, a gentle musk lingers, creating a lingering sweetness akin to her undying devotion to Ainz. This fragrance wears the tag “Superior Spicy Note”.
Shalltear Bloodfallen Eau de Parfum
Shalltear’s perfume ventures into bold, unconventional territory—just like her. The spicy sweetness of ginger and green notes immediately stands out, mimicking her archaic speech and eccentric behaviour. The scent deepens into an exotic orchid heart, hinting at her dark tastes and formidable battle prowess. It then mellows into a base of cedarwood and oakmoss, a symbolic echo of her deep emotional ties to Ainz. Fairytail fittingly labels this profile as “True Bloody”.
Aura Bella Fiora Eau de Parfum
The fourth fragrance captures Aura’s youthful spirit and her tactical brilliance. Fresh citrus and green apple top notes introduce the scent with liveliness, while the floral heart of rose, violet, and water lily offers emotional depth. A grounding base of sandalwood and white musk reflects Aura’s level-headed nature and her deep respect within Nazarick. “Citrus Crossdresser” is the conceptual fragrance accord offered for this profile, a nod to her gender-defying character design.
Mare Bello Fiore Eau de Parfum
Mare’s scent is a more tranquil and introspective composition. With bright citrus notes (orange, lemon, bergamot) at the top, the perfume mirrors Mare’s magical potential and precision on the battlefield. A quiet, floral heart of patchouli and lily adds softness, referencing his reclusive nature. The scent then settles into a gentle cloud of musk, vanilla, and heliotrope—symbolising his growing sense of camaraderie and personal warmth. The name “Gourmand Crossdresser” reflects both his gentle demeanour and complex role within the narrative.
Demiurge Eau de Parfum
Rounding off the collection is a fragrance as refined and cunning as the demon himself, Demiurge. Lavender and bergamot lead with classic charm, invoking his composure and verbal elegance. The core of the scent introduces almond and neroli, weaving in a note of sharp intelligence and unpredictability. A rich finish of cashmere musk and leather exudes power, confidence, and sophistication—marking this scent as “Pleasant Voice Note,” a nod to Demiurge’s soft-spoken menace.
Retail Details and Target Market
All six fragrances are produced domestically in Japan and come in sleek 50ml bottles, retailing at ¥5,500 each (including tax). The compositions are built on a classic base of ethanol, fragrance oils, and water, and are suitable for both display collectors and daily wearers.
Fairytail Co., Ltd.
Fairytail Co., Ltd. has built a reputation over the years for bridging the gap between fragrance artistry and character licensing. Previous collaborations with popular anime titles have garnered attention among young adult women in particular, though the company notes that many of its customers also identify as collectors or crossover fans of fashion and pop culture.
Their online store “DREAMING PRINCESS” caters to this aesthetic-driven, sentimentally engaged market, offering a curated selection of anime-based fragrances that appeal to emotion, memory, and character affinity.
