Get ready for some serious cuteness this spring, as Japanese skincare brand ALLIE teams up with everyone’s favourite pink puffball, Kirby, for a limited-edition collaboration that’s guaranteed to make your skincare routine a little more magical. Launching on Saturday, 22 March 2025, this dreamy crossover is available in limited quantities and features exclusive packaging inspired by a delightful theme: “Hoshi no Kirby”.
This special edition is part of a broader collaboration campaign with Primavista, with both brands under the Kanebo umbrella. And while the Kirby-themed Primavista products won’t launch until May, the ALLIE lineup is kicking off just in time for cherry blossom season and sunshine-filled adventures.
A Theme That Sparks Wanderlust
This year’s concept, “Hoshi no Kirby”, is all about embracing spontaneity and stepping into the world with excitement – much like Kirby himself. Whether you're soaking up rays at the beach, exploring a hidden café, or discovering an entirely new city, these beautifully designed products are made to travel with you, no matter where your day takes you.
The packaging features Kirby in a variety of playful travel scenes – from beach lounging to city strolling – infusing joy and energy into your everyday routine. The message is simple but powerful: follow your curiosity, live in the moment, and, of course, protect your skin while you're at it.
The Lineup: Skincare Meets Collectible Design
The collaboration includes three special editions of ALLIE’s most popular UV products, each dressed in limited-edition Kirby packaging:
1. ALLIE Chrono Beauty Gel UV EX (Limited Package K)
SPF50+ / PA++++
90g – for face & body
This sunscreen gel delivers full-body glow and long-lasting wear, thanks to its hydrating, friction-proof formula. It glides on effortlessly, forming a strong, water- and sweat-resistant veil. It’s also beach-friendly, free from fragrance and colourants, and packed with hyaluronic acid to keep your skin happy under the sun.
2. ALLIE Chrono Beauty Colour Tuning UV 03 (Limited Package K)
SPF50+ / PA++++
40g – for face use
Dubbed the “no-foundation UV”, this product blurs imperfections with a milky beige tint, offering a natural finish with minimal effort. With a fresh citrus woody scent and impressive resistance to sweat and rubbing, it’s ideal for anyone seeking a lightweight base for busy, active days.
3. ALLIE Chrono Beauty Lasting Primer UV (Limited Package K)
SPF50 / PA++++
25g – for face use
A radiant primer that enhances the complexion with two types of luminous pearls. The result? A glowy look that holds up throughout the day. Lightly fragranced with Darjeeling and bergamot, this is perfect for anyone looking to brighten their skin while enjoying top-tier UV protection.
All three are formulated with ALLIE’s signature durability and environmental consciousness in mind – they’re ocean-friendly, resistant to friction and sweat, and easily removable with your regular cleanser.
Final Thoughts: A Sweet Spin on Sun Protections
ALLIE’s partnership with Kirby is more than just a marketing move – it’s a creative celebration of joy, freedom, and skincare that fits into a lifestyle filled with curiosity and movement. Whether you’re an avid traveller, a skincare fanatic, or simply someone who loves cute things, this collection adds a little sparkle to your day.
Not to mention, it’s a smart way to turn a daily routine into something a bit more exciting. After all, why not add a little Kirby magic to your morning SPF habit?
So – are you ready to explore the world with Kirby? He’s packed and waiting. All you need to do is open the door and follow the sun.
