From limited-edition collectibles at a Tokyo pop-up store to an actual wearable fashion line, the Evangelion × Sanrio universe is expanding fast. If you're an international fan wondering how to get in on it all, Doorzo is your answer.
The Collab: A Match Made in Third Impact
Part 1: The TOPPA!!! BASE Collab (Collectibles & Merch)
The Evangelion × Sanrio Characters collaboration has been running since 2013, but the latest wave. Launched in October 2025 through Toppan's TOPPA!!! BASE AKIBA pop-up inside JR Akihabara Station, brought an entirely fresh set of pairings.
The five Eva pilots are each matched with a Sanrio character:
• Shinji Ikari × Cinnamoroll
• Rei Ayanami × My Melody
• Asuka Langley Soryu × Pompompurin
• Kaworu Nagisa × Kuromi
• Mari Illustrious Makinami × Hangyodon
What's Available
The goods sold through the TOPPA!!! BASE ONLINE STORE includes:
Acrylic stand plates featuring the new Evangelion × Sanrio character pairings
Can badges (5 types, sold as blind packs or complete sets)
Acrylic keychains — including sets featuring the EVA Units alongside their paired Sanrio characters (e.g., Unit 01 × Cinnamoroll, Unit 00 × My Melody)
Character Arcrylic Cards and more!
Many items were sold as exclusives at the TOPPA!!! BASE AKIBA physical store inside JR Akihabara Station, but the online store made a large portion of the lineup available to purchase directly, which is where Doorzo comes in.
The Lowrys Farm Fashion Drop (Wearable Collab)
If collectibles aren't enough, the collaboration went full fashion in early 2026. Shibuya-based women's clothing brand Lowrys Farm dropped a small but seriously cute wearable line under the Evangelion × Hello Kitty banner and it's the kind of thing you'd actually wear out.
What's in the collection:
Pullovers — ¥7,700 for adults, ¥4,400 for children.
The sweaters feature Hello Kitty styled as Rei and Asuka on the back, plus a kawaii reimagining of the Angel Sachiel. The NERV logo sits on the front and subtle enough for everyday wear, immediately recognizable to fans.
Same character designs as the pullovers, plus a bonus design of Hello Kitty as Unit-01 wielding the Spear of Longinus.
Rei or Asuka versions, each with a small mirror hidden behind the character. Genuinely useful and genuinely adorable.
The Lowrys Farm collection is available online at their official store and at select 'and ST' stores across Japan.
Why You need Doorzo for Both
Beyond official brand stores, Doorzo also supports Japan Yahoo Auction and Rakuten Ichiba, so if you're hunting for sold-out collab pieces or want to browse the secondhand market for older Evangelion × Sanrio goods, those platforms are right there at your fingertips too.
Here's why Doorzo is the perfect tool for this collab:
• Zero proxy purchase fees and you pay the listed item price, no markup for Doorzo's service.
• 60-day storage. Doorzo holds everything in their Japanese warehouse, so you can order the Lowrys Farm pullover, the TOPPA keychains, and a few blind pack badges all at once and ship them together.
• Free order consolidation (up to 10 orders). Combine it all into one parcel and save significantly on international postage.
• Multiple shipping options such as Japan Post, DHL, FedEx, EMS, and more!
• Built-in translation. Paste a product URL and Doorzo handles the rest.
• Access to Japan Yahoo Auction and Rakuten Ichiba which is great for finding rare or sold-out items from previous collab waves.
A Collab That Keeps on Giving
This isn't a one-off cash-grab. The Evangelion × Sanrio partnership has been going strong since 2013, and the past year has seen it evolve from collectible merch into full-on fashion.
The timing is meaningful too: 2025 marked both the 30th anniversary of Neon Genesis Evangelion and the 50th anniversary of several Sanrio characters including Hello Kitty and the collaboration has leaned into that energy in a big way. Whether you're after a holographic Kuromi badge, a Rei-and-Hello-Kitty pullover, or the complete set of EVA Unit keychains, there's more to collect from this collab than ever before.
Whether you're figuring out what to buy in Japan on your next trip or shopping from the comfort of home, this collab has something for every kind of fan. Whether you're after a holographic Kuromi badge, a Rei-and-Hello-Kitty pullover, or a rare piece from an older wave listed on Japan Yahoo Auction or Rakuten Ichiba. Doorzo can get it to you.
